511 Contra Costa was recently featured in the Summer Edition of the TDM Review, a publication dedicated to “educating and informing sustainable mobility professionals.”
The Summer Edition, which focuses on how social media tools can prove useful for transport demand management, points to 511 Contra Costa’s success with using sites such as Twitter and Facebook to encourage commuters to use public transport.
One article within the review discusses how 511 Contra Costa monitors its Twitter followers by using helpful clients like HootSuite and TweetDeck, as well as how it interacts with other organizations via Twitter (such as @CCTimes) in order to spread awareness and useful transit information.
The overall verdict of using social media according to the article is:
Effective use of social media can influence individuals’ decisions to take transit or other more sustainable forms of transportation. By making the information easily accessible via the dynamic and fast-growing medium provided by social networks, public organizations can experience great results through the same social networking tools their constituents are already using on a regular basis.
If you’re interested in learning more about how using social media can work for you or are simply curious about 511 Contra Costa’s strategy, be sure to read the rest of the article on pages 21-24 of the Summer Edition of the TDM Review!
Also, be sure to follow @511CC on Twitter and “Like” us on Facebook!