According to a recent press release by Clear Channel Outdoor, the digital transit shelters it launched in San Francisco and Washington, D.C. nine weeks ago have been met with much positive reception.
In November, 20 of the shelters were installed in San Francisco on public transportation routes, and Washington, D.C. received ten.
Each digital transit shelter features:
- A 72″ LCD touch screen which allow for users to both view and interact with content
- Wi-Fi access
- The ability to withstand outdoor elements, such as rain, direct sun, and temperature variations
The first advertiser to create a campaign exclusively for the touch screen was Yahoo!, whose Bus Stop Derby received over 150,000 game plays in San Francisco during its first nine weeks. The game allows San Franciscans to play against other people waiting at the other bus stops, effectively pitting one neighborhood against each other. The neighborhood with the most points before January 28, 2011 will win a block party and concert put on by OK Go!
Here’s a video of how the interactive touch screen contest works:
With plans for expansion to the Bay Area and other areas in 2011, “[these] new transit shelter displays offer the highest level of creative opportunities for advertisers to truly engage and interact with local consumers with endless campaign possibilities,” said Ron Cooper, CEO of Clear Channel Outdoor Americas. “Beyond advertisers, these digital transit shelters provide public agencies with new community service tools to deliver public service messaging in real time.”
Have you had a chance to play Bus Stop Derby at any of the 20 San Francisco locations? Let us know what you think by leaving a comment below.
Photo via FastCompany
